About Teens

Teens love to shop	On average, theyre making more than five shopping trips per month. Theyre buying nearly $100 billion worth of goods per year. Recent studies show teens discretionary income averages 85 percent versus adults less than 10 percent.
Millennials are optimists	Each new generation seeks to reinvent itself to be different from the last. Todays nearly 34 million 12 to 20 year olds refuse to categorize themselves. Theyre often called the “Millennial” generation. Millennial implies the start of something new. They want to be cool but embrace traditional values.
They like screens	They spend some 4.5 hours each day in front of their “screens”...watching TV, videos and DVDs, playing video games, surfing the Internet often while listening to music or talking on the phone. To get their full attention, you need to capture them in innovative ways both inside and outside the home.
12 to 20 reaches teens in their own world	Traditional media tactics alone dont work in this market—they dont move fast enough. Millennial teens need brand messages delivered from multiple sources. They respond to total immersion and one-on-one interactions with a product. They listen to messages that talk to them on their own level. And they demand that the messages come to them in their own world. 12 to 20 is about total immersion—targeting Millennial teens where they live, learn, shop and hang out.