What We Do

Does your brand get the buzz that motivates today's teens?	Teenagers are always in motion. Home. School. Sports. The Mall. Even in their own bedrooms, they consume and digest information constantly. Their desires change continuously. How do you get them to focus on your brand message?
At critical touchpoints	12 to 20 interacts where teens live, learn, shop and hang out, so that your brand message is seamlessly woven into their lives during the times they are most receptive and responsive. And, because they are hanging out with their peers, your message becomes part of their cultural dialogue so that they listen, talk and take action.
With unprecedented access and innovative programs that fit your objectives and budget	In-school programs that team musical artists with cause-related education, Television programming that provides teens with an insider’s look at today’s musical artists, Web-based programs on sites that teens frequently visit, Grassroots marketing, Place-based media in schools, Movie theater promotions, and, Music tours and listening parties in schools, malls and colleges
With a focus on the target not on medium	12 to 20 focuses on marketing to teens in every medium—print, broadcast, Internet, plus events. Our knowledge of this critical market is real, deep and evolving. Through our strategic partnership with Teenage Research Unlimited (“TRU”)—the nation’s leading teenage research firm—we move as quickly as this $100 billion per year market does. That means, our programs and platforms are always on target.